Magical Facebook Ads Targeting

Reach the right people, make more sales and live happily ever after


So, you’re ready to live the Facebook ad fairytale?

Invest some $$ into your Facebook ads and magically receive 4x, 5x, 6x and more of that money back. That's a fairytale ending in online marketing land.

Since you’re here, then you know how important it is to target your ads to the hottest audiences.

When the right people see your ads, they take action and buy from you.

When the wrong people see your ads, they ignore you and do nothing. And you’ve just spent a bunch of money for absolutely no results.

Do you want to waste a bunch of time and money setting up Facebook ads that aren’t even showing up in your ideal client’s newsfeed?

I didn’t think so.

But so many people I talk to are living this Facebook ads nightmare instead of the fairytale ending.

Here’s where your Facebook ads targeting is going wrong...

If you’ve taken other Facebook ad trainings, then you probably learned the super basic way to target your ads.

  • If you’re a business consultant, then target fans of Marie Forleo.
  • If you’re a life coach, then target fans of Gabby Bernstein.
  • If you’re an expert in the Law of Attraction, then target fans of Abraham Hicks.
  • If you’re a crochet designer, then target people who are interested in crochet.
  • If you’re a food blogger, then target fans of Anthony Bourdain.

You get the idea.

In Facebook ads land, this is called Detailed Targeting.

And, in my experience, this is the LEAST effective way to target your ads when you actually want to sell something.


Because these people don’t know you yet!

When you’re ready to make an offer, you need to put it in front of people who already know, like and trust you.

Not a bunch of internet randos who have no idea who you are.

This is why you need to know all about Custom Audiences.


Custom audiences are like the pumpkin that magically transforms into a coach and takes you to a beautiful ball.

A beautiful ball where you meet the right people and sell your stuff!

Custom audiences are the BEST type of audiences because they allow you to target people who already know you!

And people who already know you are the ones who are most likely to take action.

Custom audiences allow you to follow up with the peeps who are already showing interest in your stuff and help them take it to the next level.

Custom audiences are the shiz. And if you’re not using them, then you’re seriously missing out on a Facebook ads gold mine!

Once you start using custom audiences for your ads, you’ll feel like Cinderella on her way to a magical ball. But at this ball, instead of dancing, you’ll be earning back $4+ for every $1 that you spend on your ads.

Running Facebook ads with custom audiences allows you to grow your impact because you’re developing relationships over time with people who have interacted with your business online.

A great Facebook ad will help you convert more of your blog traffic, video viewers and Facebook group members into customers.

Get ready for your fairytale ending.

Your income grows because you’re making more sales.

Your impact grows because you’re helping more people through your programs.

This a win-win for you and the world.

And you don’t even need Prince Charming to rescue you.

Start living the Facebook ads fairytale for just $44!

What You Get Inside


This short and sweet course is all about helping you make more sales with your Facebook ads. You'll learn all the how-to's and the step-by-step's that you need to set up killer custom audiences who will flip for what you have to offer.

There are 13 video lessons total and each one is approximately 3-6 minutes long.

Part 1: Set Up for Success

  • What to promote with your ads. Learn the best types of promotions that are converting well with Facebook ads right now. Hint: They all have 2 things in common.
  • How much to spend on your ads. Get that budget tight and right so that you can make the moneys with your ads!
  • Magic wand aka pixel setup. Some of your BEST custom audiences are people who visit your website. And the Facebook pixel allows you to run ads to these peeps. It really is your magic wand for reaching the right people!

Part 2: Custom Audiences that Convert

Step-by-step video tutorials to help you create the highest converting custom audiences in the land.

  • Webinar registrants. If you’re doing a traditional online launch, then you’re probably doing a webinar, free challenge, video series, etc. And when you open the cart for your program, you want to run an ad to all the people who registered for your free content because they are clearly interested in what you have going on!
  • Blog traffic. Someone who hangs out on your blog is someone who is looking for solutions to a problem that you can help with!
  • Sales page visitors. These peeps are hot hot hot! They have already been to the sales page about your offer. Maybe all they need is one more reminder from your Facebook ad and they’re saying yes!
  • Video viewers. If you post a lot of high-value videos on you Facebook business page, then you’ll definitely want to run your ad to the people who watch your vids.
  • Email list. People who have been on your email list for awhile are fans of you and need what you have to offer. Make sure that they know about your latest promo by both emailing them AND running a Facebook ad to them.
  • Facebook group. This is the tricky audience because it’s not as easy and straightforward to target as the others. But never fear, I’ve got 2 hacks that allow you to run an ad to your Facebook group members.
  • Instagram. If you hang out a lot on Instagram, then you can run a Facebook ad to the people who engage with you there! If they see you on both Facebook AND Instagram, they’re a lot more likely to take action.

Part 3: Next Steps

  • How to set up an ad to target your custom audiences. We dive into Ads Manager to help you set up an ad campaign to target your newly-created custom audiences.
  • More support for your Facebook ads journey. Your options for next steps to master Facebook ads.

I have done a lot of training in FB ads. But this content is THE BEST I have done to date.

- Maria D.

Come on, Princess! Get started with Magical Facebook Ads Targeting for $44!


Meet Your Facebook Ads Fairy Godmother

Hi! My name is Delight. Yes, that's my real name. My mom picked it out for me.

I'm a lover of fun, fairytales and feminism!

I'm a teacher, an artist and a Facebook Ads Specialist. And I believe in you! I know the world needs what you have to offer and I want to help you find your people on Facebook. 

Join me for this magical journey of Facebook ads targeting and let's build you a kingdom of fans who absolutely adore your products and services.

Delight is a Facebook ads genius.

- Mike I.

You might be wondering...

Does the glass slipper fit?

Magical Facebook Ads Targeting is for you if....

❇️ You're doing an online launch and you want to make sure everyone knows when your cart opens and closes

❇️ You're promoting a special offer or flash sale and you want to sell more

❇️ You want to reach the people who already know you with Facebook ads 


Magical Facebook Ads Targeting is NOT for you if...

❌ You don't have a product or service to sell yet

❌ You don't have your website up yet

❌ You haven't built an audience of people who know, like and trust you yet

Let's make some magic together! Get started for $44!


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